#1 Flaw In A Deal To Try Avoiding | CULTUR: ED

Do you honestly think it’s a trap to have a label help an artist?

The thing is, let’s word this correctly because it’s not about traps or help.

In order for the label to work with the artist for both to have mutual benefit, several instances need to be implied by both.

Before getting into that, it’s a weird time for music - from AI, new terms of use, oversaturation of starlets cosplaying as rappers in mainstream media you’ve seen how the art has become ridiculous.

Always remember, it’s not about NOT signing a contract, it’s about signing the right one.

A better one for you, somehow achieving a compromise for both parties even if this means you turn the blind eye when you see selfish label behavior and that’s a catch you’re supposed to accept, no shade.

The common grey area where mistakes start happening is people with somewhat of a following wanting to get their music out there despite it not being “anything special” - new, driving, inspiring, anything which evokes any reaction from the listener other than a neutral one.

Suddenly, it’s embarrassing to do music.

Well, to be honest it’s still embarrassing to want to be famous. But it shouldn’t be embarrassing to have a craft & do it well.

Especially in music, if you have big financial goals you’re at a great spot for progress with a label, growing label or major label.

---

You can tell your distribution deal has a flaw if you can’t put down your requests and instead you’re turned down & told you’ll reach those later.

It’s plain and simple. It might seem devious at first because it somehow is in a valid way. Why is it valid? Because the labels want big numbers and you should want them, too if you want to be a part of a major label or anything close!

If you’re willing to be signed and you know you’ll expect people to do it all for you it’s like buying your own ticket to a downfall.

The only key aspect you need to really pay attention to is how people treat your requests.

Choosing a label should either be your smartest business move or your dearest one.

At it’s core, it’s not just transactional, both parties need their values met.

You need to be realistic about what you do, what you should do, what you can do & anything about it put down on paper, notes, whatever, can help you start meeting those requests with potential success.

---